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A World of Infinite (Marketing) Possibilities with Avengers: Infinity War

'Do You Dare Remove Thanos?' Lucky you if you did. The ones who did were the lucky few who were rewarded with a free ticket to...

Brands That Went to War

ITC released an ad for its juice brand B-Natural that targeted its rivalry, Tropicana and Real. The brand invited its competitors to join them...

9 Advertising Taglines From The 90s You Love

Some of these taglines are relevant to this day and still widely in use, while some others have been replaced with ones more pertinent...

Coca Cola Emphasizes: Change has a Taste

It is said that media is a powerful tool to drive change, it is also said that brands that influence must have a social...

Coca-Cola Brings the Goodness of Indian Santra with Minute Maid Santra

After successfully delighting consumers with the wholesome and refreshing taste of home-grown Mosambi in Minute Maid Pulpy Mosambi, Coca-Cola today announced the launch of...

Beyond Pink: Sujatha V Kumar, Director – Strategic Initiatives, Coca-Cola

In this segment of ‘Beyond Pink’, we talk to Sujatha V Kumar, Director – Strategic Initiatives, Coca-Cola. Sujatha has work experience of 20 years in the...