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Tag: Brand Loyal

Blogs

To Be, Or Not To Be – Loyal To Brands

Jessie Paul -
The traditional reasons to be loyal to a brand are: Perceived risk Inertia, Habit Involvement Satisfaction Relationship between product or service providers (Source: Rundle-Theile and...
Blogs

Disloyal Customers: When It Doesn’t Pay To Be Brand Loyal

Jessie Paul -
The traditional reasons to be loyal to a brand are: Perceived risk Inertia, Habit Involvement Satisfaction Relationship between product or service providers (Source: Rundle-Theile and...