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Ad Review: Nivea Turns The Tables On Viewers

We’re all guilty of skipping ads thanks to YouTube's blessed 'skip ad' feature that allows you to skip the ad once five seconds are...

AdReview: Is Raymond’s New TVC Effective Advertising?

I imposed black; it still going strong today, for black wipes out everything else around ― Coco Chanel It’s a universally known truth that black...

Are Exams Equivalent to Fear? Five Ads That Address the Issue

The word 'exam' in India is a term that generally evokes fear in students. Is it the peer pressure, or the pin-drop silence in...

Ad Review: Most Popular Grandpa for Firstcry

The target group for Firstcry would be parents, grandparents or other adults buying dresses for infants/children. So they have decided to go with the...