, India’s first and largest managed marketplace has taken yet another step ahead in its merchant acquisition initiatives. It has now tied up with, a for-profit initiative aimed at making the skills of India’s largest slum settlement more accessible to customers across the country. The partnership will also offer local, skilled craftsmen and artisans the advantage of’s wide, pan-India reach.

Mr. Sanjay Sethi, Cofounder and CEO, said, “We are delighted to bring on board our platform. This association dovetails with our overall objective of providing our customers with the best, most-competitively priced indigenous products. We are also pleased at the kind of benefits the Dharavi slum dwellers will be able to enjoy thanks to the high penetration of our marketplace across the country. It’s a true win-win situation!”

Founder of said, Megha Gupta said, “It’s very encouraging for start-ups like ours who are working in the social enterprise sector to get the support of big players. Gone are the days when NGOs only did social work and business houses only did money making activity. This partnership shows that when business is combined with welfare of people, a true win-win situation can be created for all, no one needs to be exploited and an atmosphere of equal opportunities based on an individual’s skill set can be created. This will help us move towards being a happier society.” aims to support independent entrepreneurs in the slum settlement by giving them a platform from where they can sell their goods across the world and earn money to improve their lifestyles. The marketplace model makes sure that the individual artist puts the price he thinks he deserves while also ensuring that it would still be cheaper than most retail outlets. It also seeks to leverage the power of the World Wide Web to voice the slum dwellers’ right to life, adequate housing and livelihood.


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