Senco Gold & Diamonds, one of the largest jewelry brands of the country, today announced the signing of the doyen of Indian sports, Mr Sourav Ganguly as their brand ambassador. Sourav will be seen endorsing the brand in major way as Senco Gold & Diamonds will have a 360 degree promotional plan across the country.

Senco Gold & Diamonds is a 78 year old legacy that stands for trust and craftsmanship. With the best Bengali Karigars working with Senco Gold & Diamonds over generations, the company is a hub of creative designs. In the pursuit of reaching out to existing and new customers across India, Senco Gold & Diamonds was looking for a face who is from Bengal, well known across the country and at the same time will represent the brand attributes, that is, a leader who is traditionally rooted and yet contemporary in outlook.

“After innumerable surveys and discussions, we decided to zero in on the sports icon from Bengal, Mr Saurav Ganguly as our Brand Ambassador as he was the only person who resembles the brand attributes of Senco Gold & Diamonds”, said Mr Sankar Sen, Managing Director, Senco Gold & Diamonds.

“Senco Gold & Diamonds is a name to reckon with in the branded jewellery segment. It is a name that is built on trust, class and unique craftsmanship of the Bengal Karigars over a period of time. It is good to see the way they have charted their growth path and changed with the changing times. It gives me immense pleasure to be associated with a growing and evolving group like them”, said Mr Saurav Ganguly, Brand Ambassador, Senco Gold & Diamonds.

“With a global icon like Mr Saurav Ganguly on board, we would embark on a massive expansion drive. We would be investing over Rs 350 crore within 2017 – 18 to meet our requirements. By the end of 2016 would be having 100 stores across the country. We intend to double our turnover from domestic retail operations to Rs 2000 crore from the existing Rs 1000 crore by 2017 – 18. Plans are afoot to go or an IPO in two years’ time”, said Mr Suvankar Sen, Executive Director, Senco Gold & Diamonds.

Senco Gold & Diamonds, which has manufacturing units in Kolkata, Coimbatore & Rajkot besides having contract manufacturing facilities across the country, also plans to increase their jewellery production from 6 lakh pieces a year to 10 lakh pieces a year in two years’ time. The company will also give special focus in selling diamond jewellery. The advertising budget will also get a boost. The company is planning to expand its exports to Singapore and Dubai markets from the coming year.


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