Paul Writer

“AI could do this better!” – Said Chandra. And...

In Miniso the sales assistant stood smiling in a corner with his head at...

ShahRukh and I will dance a million times

Top Star Nayakan was my brainchild as a young ad executive handling Lipton Top...

I want to be Barbra Streisand

Shopping in real life (IRL) sucks. To be more precise the billing sucks. And...

Larry says AI is the new gold. Are you...

I saw my first computer in 1980. Impressed me enough to want to study...

Sora is dead. But Melania, Ranveer and Mickey are...

Just as I was thinking of making a cute AI video of my dogs,...

IT Marketing Leader: Apurva Chamaria, VP & Head of Corporate Marketing, HCL Technologies

What are the top 3 things marketers must do for increasing revenue?  Marketers must do the following to increase revenue : 1) Increase “Differentiation” between brand and...
9 Ads That Break Gender Stereotypes: 'Why is Laundry Only a Mother's Job?'

2018 Recap with Paul Writer: ‘Why is Laundry Only a Mother’s Job?’

"I am no bird; and no net ensnares me: I am a free human being with an independent will." ― Charlotte Bronte, Jane Eyre.  Switch on...

AdReview: Why Ranbir Kapoor for Philips?

A humorous attempt to infuse life into a low-involvement product category. Great music; good drama; good production values; charismatic Ranbir Kapoor! However they don’t...

Interview: IT Marketing Summit- Pradeep Chopra, CEO, Digital Vidya

1. From` internet of things' to `internet of me', how is technology helping you in doing your business better today? Given we are in the...