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Paul Writer

AI-Powered Marketing Careers: Doing More with Less

The Times of India, Leaders on Campus · Kristu Jayanti University,...

Cartier is a bad choice, says Claude

My new Instinct shopping agent is only buying mundane groceries. For now. Please let...

What is influencer marketing: How to develop your strategy

What is influencer marketing? Think back to the last time you bought a product or...

I want my AltaVista back!

I have been using Google since 1999 - back when all it did was...

GenZ is not my target, says Sabyasachi

I was frightened that I would be treated badly without the power of a...

Giva, ask Sabyasachi for a Brand Map

The Peculiar Case of the Bralette The outfit that Kriti Sanon wore for the Giva jewellery...

Welcome to the Rat Park, er, Dreamforce!

You're not a rat if you went to Dreamforce. It's the sort of thing I might do myself. I moderated a couple of sessions at...

Quick Chat with Mitali Tandon, Head Marketing & Co-founder – Morning Fresh

Mitali Tandon Head Marketing & Co-founder Morning Fresh Quick chat with Mitali Tandon, Member of DWENIndia A female entrepreneur you admire and why? There's something about all women entrepreneurs...
Deng Xiaoping Cats Quote

Happy Employees are Overrated

Happy employees are over-rated.  Let me give you two examples.  Donald Trump and Boris Johnson were very happy employees. They were empowered and clearly...

How to Leverage Content Marketing to Drive Lead Generation

Lead generation seems to be the number one agenda for most people that I talk with. Companies try a lot of different mechanisms to...