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Cartier is a bad choice, says Claude
My new Instinct shopping agent is only buying mundane groceries. For now. Please let...
What is influencer marketing: How to develop your strategy
What is influencer marketing?
Think back to the last time you bought a product or...
I want my AltaVista back!
I have been using Google since 1999 - back when all it did was...
GenZ is not my target, says Sabyasachi
I was frightened that I would be treated badly without the power of a...
Giva, ask Sabyasachi for a Brand Map
The Peculiar Case of the Bralette
The outfit that Kriti Sanon wore for the Giva jewellery...
Elon, we’re no longer the big cats
We've all heard about the utopia envisaged by Elon of "optional employment" where we...
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Interview with Tapan Singhel
Interview with Tapan Singhel, MD & CEO at Bajaj Allianz
PW: As a marketer what would you say are your current priorities?
TS: In the current...
Decoding the Marketing Mix: Journey of mGage to Karix
The go-to-guys for mobile customer engagement, that’s how newly rebranded Karix Mobile is known in the industry. Karix, as a brand, stands for the...
Quiz: Top marketing strategy frameworks
Marketing Strategy Frameworks
As a follow up to our quiz on 'Do You Know Your Marketing Models' (which, if you missed, you can take NOW) here...
Interview with Abhinav Kaushal, Chief Mentor, Apnaghar
What makes a good marketer?
A good marketer is someone who can envision both the short and long term goals on equal footing, it is...