What is marketing communication
Effective communication ensures that the right channels are used to pass the information to the target audience. Effective marketing communication drives the achievement of set goals and objectives. These goals often include gaining popularity, generating leads, or driving sales.
Is Marketing a Science or An Art?
This post breaks down how data-driven strategy and creative storytelling work together to build campaigns that connect and convert.
Marketing gets CRED out of the red.
Why Marketing Gets CRED Out of Red
CRED's near-billion-dollar hire-acquisition by WhatsApp proves a principle...
“What is a Brand? It is Not a Logo
Brand Is Not a Logo. It Is a Promise You Must Keep.
By Jessie Paul...
Do I feel safe with SpaceX? Yes. Elon, no.
I'd definitely not feel safe with Elon. In any context. But the SpaceX IPO?...
“AI could do this better!” – Said Chandra. And...
In Miniso the sales assistant stood smiling in a corner with his head at...
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6th November 2018 | Issue #388 | Happy Diwali from Down Under
My first visit to Sydney was in the 70s when my father was posted here on work. It was my first time staying at...
Why did Jet Airways fail
Jet Airways stood for comfort and reliability for years. Until it didn't. What went wrong? Could marketing have solved the problem?
5 tips to creating Human-like Chatbots in the Conversational User Interface
It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!! But the GUI is now evolving to becoming...
The Rise Of The Modern Marketer – Interview with Devndra Chawla, Group President –...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...








