In a new initiative to increase awareness on physiotherapy in India, Nightingales Home Healthcare (unit of Medwell Ventures) flagged off a campaign #‘FreedomFromPain’ today. On the occasion of World Physiotherapy Day, Nightingales Home Healthcare Services announced a string of activities to support and increase the awareness around Physiotherapy.
Physiotherapy is a science to diagnose, treat and rehabilitate people with movement related ailments by using evidence-based therapeutic exercises, advanced electrotherapy, education and advocacy. Physiotherapists are experts in the examination and treatment of Musculoskeletal, Spine & Arthritis, Neuromuscular, Pediatrics, and Cardiothoracic problems that affect peoples’ abilities to function. They are also experts in Sport injury rehabilitation, Fitness training and exercise prescription for life style disorders.
A few pilot studies conducted in this field report over 50 percent of IT professionals suffer from RSI (Repetitive Strain Injury) which includes neck & back pain. Hectic schedules and nature of lifestyle has added to the health burden. Physiotherapy is the preventive route that needs to be taken to design an effective solution to the problems. Also, post-operative cardiac patients and stroke patients opt for physiotherapy to shorten the duration of hospital stay and catalyze the recovery phase.
#FreedomFromPain is a campaign with active participation from Nightingales employees, patients and their family members to support Physiotherapy. Nightingales has kick-started the campaign today by organizing a week-long open house with school children, employees from nationalized banks, BSNL and other IT companies. This initiative includes comprehensive physiotherapy assessment followed by a session on posture & ergonomics. Nightingales would also participate in a Walkathon organized by Bangalore Physiotherapy Network on September 13, 2015 to mark the significance of physiotherapy.
A workshop will also be conducted on September 12, 2015 at the Nightingales Physiotherapy Clinic at Indira Nagar with IT professionals. The focus of this session is to spread awareness amongst people about the importance of physiotherapy in Injury prevention and management.
Speaking on the occasion, Mr. Lalit Pai, CEO, Nightingales Home Healthcare said, “At Nightingales, the objective is to provide the best home healthcare service to our customers. We bring in finest doctors, nurses and paramedics with years of expertise to support our services. Physiotherapy at home is a long standing concept and we have increased its scope by standardizing the clinical quality which can be availed at home as well as at our Physio Clinics. We also plan to expand our services nationally to reach out to about 10 cities in the next couple of years.”
Sunny Kichloo, Head Physiotherapy and Rehabilitation, said, “Today everyone is plagued with a sedentary lifestyle with no time for recovering from the problems that it poses. Presently, we have people referred for physiotherapy suffering from various neuromuscular problems, stroke, arthritis, neurodegenerative diseases, spinal problems etc. The most common complaints are neck & back pain, fibromyalgia, joint pains etc. which are primarily related to faulty posture and erratic lifestyle.
Posture correction and ergonomic advice combined with simple exercises can go a long way in managing these problems. We at Nightingales aim to spread awareness and want people to become motivated to take up physiotherapy not as a reactive measure but as a preventive solution.”
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