Paul Writer launches New Age Marketing , 
Video interview series of CXO’s highlighting best practices
Harkirat Singh
Managing Director
Woodland India
On evolving beyond tactical metrics into assessing business impact..
Tactical metrics is the way the business is being done. But I go through few posts and I feel service is crucial in this kind of selling, where the right time delivery and exchange should be done right. What we feel is shoes and garments should be worn and felt before buying, but when they buy online and the product reaches them may not be satisfied with the color or fit. So to retain the customer we try to give them the best service possible.
“But I go through few posts and I feel service is crucial in this kind of selling, where the right time delivery and exchange should be done right.”
