New Delhi, January 15, 2018: mycity4kids, India’s largest multi-lingual content platform for mothers in India today announced the rebranding of its platform to ‘Momspresso’. The new brand with the tagline #MoreToMe will expand the content on the platform so as to cater to both facets of a Mother – as a parent and also as a woman. Momspresso will see the addition of new content categories such as health and fitness, beauty and fashion, travel and living, careers and recipes to enhance its relevance to the modern, multi-faceted mother of today.
The Company estimates that there are 150 million mothers in India and by expanding the number of languages from the current 6 to 10 in 2018 and the increased scope and relevance of the content with Momspresso, it aims to grow its user base from 7.5 million monthly visits to 75 million monthly visits in 3 years.
Commenting on the development, Mr. Vishal Gupta, Co-Founder & CEO, Momspresso said, “We realised that we should offer moms support on not just their parenting journey, but also celebrate their journey as a mother, a wife, a daughter and most importantly, as a woman. Apart from the content we have always been known for – children and parenting, Momspresso will also focus on content important to mothers as women. There’s more to every mother, beyond the obvious, and it’s about time we recognize it”.
In keeping with its tag line #MoreToMe, Momspresso has planned a series of campaigns to celebrate that side of mothers that the world does not necessarily get to appreciate – their interests, profession, talents and dreams.
Mothers form an extremely valuable demographic as they are primary buyers for products related to children, the household and themselves. It is estimated that 40% of the Rs. 60,000 crores annual advertising spends are targeted at this demographic. With the rapid shift to digital advertising and the introduction of new content categories, Momspresso plans to increase the brands it works with from 60 to 200 and grow its revenues from Rs. 15 crores in FY18 to 150 crores by FY21. The platform enables brands to create authentic content through Mommy bloggers and also a safe environment in which to engage with the sharply segmented audience of mothers.