Komli Media, APAC’s leading media technology company, announced a significant addition to its Remarketing Demand Side Platform (RDSP) with the launch of Mobile Remarketing capabilities. The new offering provides marketers and app developers an efficient and cost effective solution to re-engage with their users on mobile web and applications. With the launch of mobile remarketing, Komli’s RDSP, which was launched in February of this year, now enables marketers to power advanced remarketing scenarios across display, social and mobile from a single cohesive, transparent interface.
Marketers can reactivate their dormant app users or show highly personalized ads to re-engage with their existing app and web users to drive conversions from their mobile assets. Komli’s mobile remarketing models combine its proprietary audience segmentation techniques with deep understanding of mobile user behavior to ensure maximum ROI. Additionally, existing sophisticated features like audience segmentation, campaign management, dynamic creative and advanced reporting can be easily extended to mobile campaigns without any custom code or SDK integration.
Komli released a whitepaper titled ‘Mobile Remarketing Challenges and Opportunities’ by surveying marketers across India and Southeast Asia. The mobile whitepaper is available at Komli’s site or here. It reveals interesting insights on mobile readiness in this region and also lists the challenges marketers are facing in driving transactions on mobile, including:
- Mobile is driving 30% of the traffic in India and Southeast Asia but contributing to only 20% of the total transactions
- 60% of the marketers who don’t have an app plan to build one in the next 6-12 months
- Small screen size and messaging to users that mobile transactions are safe and secure are the biggest challenges marketers face while creating mobile specific experiences
Ashwin Puri, VP Remarketing & Mobile, Komli Media, said, “In the next 12 months, for eCommerce and OTA customers, we see over 50% of traffic and transactions coming from mobile and hence remarketing on mobile is going to be key to scaling the business. Komli’s mobile remarketing solution combines the highly engaging nature of mobile with the performance driven DSP approach to make the most of this growing user base across all mobile platforms including smartphones and tablets on Android and iOS. For mobile app developers like gaming and messaging companies, Komli now offers a complete user life cycle management solution across branding, new app installs and remarketing for dormant users.”
Komli is working closely with clients on the implementation of best practices to make their apps mobile remarketing compatible, including the use of technologies like deeplinking. The new solution has been used by several of Komli’s existing remarketing customers in beta and is already driving significant revenue and order volume. Vivek Goel, Head of Marketing for Zovi.com, a leading apparel e-commerce brand, said, “Mobile is today a sizable portion of our traffic and transactions and as we move to the next phase of growth, the key challenge for us lies in ensuring ROI out of this growing medium. With its superior audience segmentation and targeting techniques, Komli’s Remarketing DSP platform has delivered amazing results for us and we are working closely with them to scale the business across platforms. We expect more than half of our business to come from mobile in the next 2 years and Komli’s integrated approach to remarketing across web, social and mobile is going to be critical for us to achieve ROI across all platforms.”