Paul Writer launches Innovative Marketer Dialogue, 
Video interview series with CMOs highlights marketing best practices
Alokedeep Singh
Head of e-Commerce Business
Titan Company Ltd
On Multi-channel marketing program and their synergies …
Yes, so we do have a multi – channel program, the various communication mediums that we use extend across ATL, direct mailers, digital and mobile. In terms of examples, the way we maintain standardization across these channels is by using the same kind of creatives probably adapted for the digital medium and the mobile medium in a different context.
“Yes it is important to maintain a homogenous or a singular form of communication in a closed channel because that is what will define it in the true sense.”
Yes it is important to maintain a homogenous or a singular form of communication in a closed channel because that is what will define it in the true sense. So if I were to look at e – commerce channel that I take care of at the Titan company, today the kind of products that we offer on the e- commerce channel are the same products that are sold across our stores around the country.
