IndiaFirst Life Insurance, one of the youngest and fastest growing private life insurance companies in India, invited pitches from media and digital agencies.

The media agency selected will help IndiaFirst reach out to its stakeholders consistently in an innovative and efficient manner using mass media and OOH; while the digital will help the company establish its digital business channel. This will include Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Social Media Management (SMM).

“Being able to think out of the box and find engaging solutions to meet business requirements will form the crux of the selection parameters”, says Ms Tamanna Khanna, Head Marketing, IndiaFirst Life Insurance.

The empanelment will be for a period of three years, renewable on a yearly basis on successful fulfilment of KPIs.

IndiaFirst Life Insurance, since its inception in the year 2010, as on date has garnered over INR 6,500 crores of AUM within five years of its operations and covered over 2.7 million lives pan India. Consistent innovation and effective use of technology are the two pillars that have helped the company drive this growth. IndiaFirst Life Insurance has its presence in over 1,000 cities and towns across the country through 6,000 partner bank branches.


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