Marketing has changed in the past few years, no doubt. Yesterday’s marketing functioned as a megaphone, broadcasting its message to the world. Over the past few years, marketing has transitioned to the role of inbound traffic manager, sifting and sorting through massive amounts of unstructured social messages, structured customer data, and disorganized customer and product information.
It is the analysis of this data that holds the secrets to meeting customers’ expectations; delivering to those expectations is what generates customer acquisition and retention – the goals of any business.
To download the report, click on Digital-Customer-iGuide.pdf
