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Happiest Minds’ Agile Transformation
The collaborative efforts between Happiest Minds and Paul Writer resulted in a well-defined corporate identity, a compelling value proposition, and a strategic marketing framework. The successful execution of the “Mindful IT” theme has not only reinforced Happiest Minds’ position in the market but also contributed to the company’s journey towards achieving its ambitious revenue target. In 2020 Happiest Minds succesfully completed it’s IPO
About the Client
Happiest Minds is a leader in applying agile methodologies for digital transformation
In pursuit of becoming the fastest company to reach $100 million in revenue, Happiest Minds sought a strategic partner to act as an extended marketing arm and support the launch of a new corporate identity.
Paul Writer's Strategic Initiatives for Happiest Minds' Marketing Transformation
Paul Writer managed this transformation project for the Happiest Mind Marketing team by creating the following:
1. Compelling Value Proposition & Funding Pitch.
2. Logo & Branding Kit Development.
3. Positioning & Marketing Strategy.
4. Initial Marketing Organizational Structure Design.
5. Communication Blueprint for “Mindful IT” Differentiation.
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