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Date/Time
Date(s) - 11/02/2014
12:00 am
Location
Hotel Leela Palace
Categories No Categories
Marketing Excellence in IT Awards – 2014 Successful marketing campaigns are those that integrate the power of the digital media with the reach of the legacy channels. Innovative marketers are those who understand that social is a subset of online and design their digital presence accordingly. Success comes to those who understand the language of this new media and are able to tell their stories powerfully using these new tools. DOWNLOAD THE FORM Application Form 2014 Please send in your nominations to monisha.futnani@paulwriter.com by Friday, 31 January 2014.
| Time | Topic | Speakers |
|---|---|---|
| 8.30 – 9.00 a.m | Registration | – |
| 9.00 – 9.30 a.m | Welcome | Jessie Paul |
| 9.30 – 10.15 a.m | Role of Marketing in Customer Engagement | Sachin Mulay, GM, Head Brand & Communications – Wipro Technologies, Vasantha V Kumar, Director Marketing & Communications – India & South Asia – IBM, Melissa Womack, Head – Global Corporate Marketing – KPIT Technologies |
| 10.15 – 11.00 a.m | How Buyers Consume: Marketing Content, Sales Knowledge, and SME Wisdom | Dave Munn, President & CEO, ITSMA |
| 11.00- 11.30 a.m | Speed Dating & Refreshments | – |
| 11.30- 12.30 p.m | How Marketing Can Transform Business | Malcolm Frank, EVP Strategy & Marketing – Cognizant |
| 12.30 – 1.00 p.m | Launch of Research Report, followed by presentation | Olivier Legrand, Head of Marketing Solutions, Asia Pacific & Japan – LinkedIn India |
| 1:00pm – 2:00 p.m | Lunch | – |
| 2.00 – 2.45 p.m | Making your brand relevant globally: Success & Challenges | Moderated by ITSMA, Shaun Mitra, CBO – UST Global, Indraneel Ganguly, SVP Marketing – Tech Mahindra |
| 2.45 – 3.30 p.m | From Indian IT firm to global brand: The TCS journey | John Lenzen, CMO – TCS |
| 3.30pm – 4.00 p.m | Coffee Break | – |
| 4.00 – 4.45 p.m | Breaking the clutter: Using innovative digital and new media marketing | Moderated by Nishant K Rao, Country Manager – LinkedIn India |
| 4.45 – 5.30 p.m | Is there space for creativity in B2B marketing? | Krishnan Chatterjee, CMO – HCL Technologies, Rajesh Kumar, CMO – SAP, Hemant Bhardwaj, CMO – iGATE, Sumit Virmani, AVP Global Corporate & Product Marketing – Infosys |
| 5.30 – 6.30 p.m | Marketing Excellence in IT Awards Ceremony |