In this segment of ‘Chai Break’, we talk to Head Marketing of Amagi Media Labs, a firm that is an expert in smart TV advertising. With Amagi, you can now advertise in a national channel, but in the city/ state of your choice. This geographical positioning on TV ensures maximum eyeballs and minimum spill over.

What makes a good marketer?

Ability to internalise the brand and create a consistent positive engagement through effective communication with the target audience

3 things you look for when you hire people?

Clarity in thought, willingness to learn, passion to execute

Your favorite destination for business trips?

Goa, if that could be possible J

Your favorite book?

Many favorites – A recent one was “Breakout Nations” by Ruchir Sharma

3 things would never do a meeting without?

Tea, banter and an agenda

When did you decide that Marketing is what you wanted to do?

About 6 months back, after about 17 years in sales and operations

Your favorite professional you follow on Twitter?

Sharath Chandra

Your most memorable advertisement?

Lifebuoy – the jingle was really catchy

Do you love data or hate data?

Love it when interpretable.

What are your marketing priorities for the year 2014/2015?

Optimise maximally



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