Paul Writer

Forrester: Majority Of Indian Firms Deliver Merely Mediocre Customer Experiences; 3% Rated “Very Poor”

Source: Forrester Research, Inc., 2015 Improving the customer experience (CX) is a top priority for 71% of businesses in India, yet not a single Indian...

Axis Bank Launches LIME – India’s First Mobile App Integrating Wallet, Shopping, Payments and...

Axis Bank, India’s third largest private sector bank, today announced the launch of LIME, the country’s first mobile app that offers Wallet, Shopping, Payments...

Dell and InMobi Announce Engineering Partnership for Technology Collaboration

InMobi, the world’s most powerful mobile advertising platform and Dell, today announced that they will further strengthen their partnership by developing and customizing Dell...

Nightingales Home Healthcare Services Flags off “FreedomFromPain” Campaign

In a new initiative to increase awareness on physiotherapy in India, Nightingales Home Healthcare (unit of Medwell Ventures) flagged off a campaign #‘FreedomFromPain’ today....

Quikr Deepens Its Verticalization Focus with Launch of QuikrHomes

Creates All-inclusive Real Estate Marketplace for Builders, Brokers and Home Seekers with monthly GMV of Rs.15,000 crores Quikr, India’s No. 1 cross category classifieds business, today...

Simplilearn Expands its Digital Marketing Course Portfolio with 25 Courses

Simplilearn, the largest destination for online training and professional certification courses, announces the inclusion of 25 new courses to its Digital Marketing category. The courses are...

Maxus ESP and Askme Innovates With Chef Vikas Khanna for a Video Series- ‘Top...

Maxus in association with their specialist content arm Maxus ESP have recently partnered with award winning Michelin star, Chef Vikas Khanna to co-create and design Askme’s video series called ‘Top Trending places...

Arvind Partners With Shoppers Stop for The Exclusive Shop-in-Shop Format of The Children’s Place

Arvind Lifestyle Brands Limited has partnered with Shoppers Stop for the launch of the shop-in-shop format of The Children’s Place. India’s first shop-in-shop format...

GoDaddy Helps Indian Adventure Travel Website Find New Global Customers

GoDaddy the world’s largest technology provider dedicated to small businesses, today announced that it is empowering The Great Indian Adventure (GIA), a one-stop shop for...

The Brand Saloon Wins Digital Duties for Hey Taxi

The Brand Saloon, a digital marketing agency has bagged the digital duties for Hey Taxi in a multi-agency pitch, Mumbai's first bike taxi service operating between...