Bengaluru Brand Summit & Hot Brands 2019

The New ABCs of Marketing AI,

Brand Engagement, Content

Bengaluru Brand Summit 2019

Bengaluru is the rising star of India. The technology hub, it is also home to some of the path breaking & cutting edge start-ups led by innovative entrepreneurs. The city however is much more, some well established home grown brands, along with other brands have headquarters & offices all over Bengaluru. In line with Paul Writer’s vision to raise the bar for marketing through research, peer learning & sharing best practices, we present the Bengaluru Brand Summit & Hot Brands. The Bengaluru Brand Summit & Hot Brands is conceptualized as a power-packed afternoon of discussions, sharing, & learning followed by an evening celebrating the achievements of the ‘Bengaluru Hot Brands’.

Masterclasses

Hot Brands Recognition

Product Showcase

Business Networking

Jury Members

Speakers

Agenda

Time	Topic	Details
8.30 am – 9.30 am	Event registration & light refreshment
9.30 am – 9.45 am	Welcome & context setting	Jessie Paul, CEO, Paul Writer
9.45 am – 10.30 am	Understanding and building your personal brand	Jessie Paul, CEO, Paul Writer
10.30 am – 11.00 am	Transition break
11.00 am – 1.00 pm	Masterclass: Art and science of digital storytelling	Sridhar Narayan – Digital Leader, Adobe India
1.00 pm – 2.00 pm	Lunch
2.00 pm – 2.10 pm	Welcome and context setting – The future of brands	Jessie Paul, CEO, Paul Writer
2.10 pm – 2.30 pm	The new ABCs of marketing AI, brand engagement and content	Fireside chat: K Ganesh, Founder Portea Medical, Growth Story and Jessie Paul, CEO, Paul Writer
2.30 pm – 2.45 pm	South smart: Nuances of connecting better with the South Indian consumers	Sathya Sriram, AVP, Strategy & Marketing, The Hindu Group
2.45 pm – 3.00 pm	Hot 50 – 1	Unveiling The Hot 50 – Large Enterprise
3.00pm – 3.15 pm	Outside insight – How AI is transforming corporate decision making	Nitin Bhatia, Managing Director, Social & International Markets \| IME, Meltwater
3.15 pm – 3.30 pm	Customer experience to overtake price &product as the key brand differentiator – Are your insights fast enough?	GurleenSaraon, Alliances Director – Sitecore India
3.30 pm – 3.40 pm	Hot 50	Unveiling The Hot 50 – Customer Experience Champion
3.40 pm- 4.00 pm	Reinventing your brand for engagement in the Age of Intelligence	Sridhar Narayan – Digital Leader, Adobe India
4.00 pm – 4.45 pm	Building an intelligent brand	Panel Discussion: Burhanuddin Pithawala, VP Growth and Conversions, OYO Mithun Appaiah, CEO, Sumeru Mohit Doda, Chief Digital Marketing Manager, Reliance Retail Nitin Bhatia, Managing Director, Social & International Markets \| IME, Meltwater Vivek Sunder, Chief Operating Officer, Swiggy Moderator: Jessie Paul, CEO, Paul Writer
4.45 pm – 4.55 pm	Hot 50	Unveiling The Hot 50 – Young organization (founded after January 1, 2015)
4.55 pm– 5.20 pm	The new ABCs of personal branding and leadership	Abhijit Bhaduri, Founder, Abhijit Bhaduri & Associates
5.20 pm – 5.30 pm	Jury introduction of Hot 50
5.30 pm– 5.45 pm	Hot 50	Unveiling the Hot 50 – Medium enterprise
5.45 pm – 6.00pm	Hot 50	Unveiling The Hot 50 –Innovative use of technology
6.00 pm	Networking