8.30 am – 9.30 am | Event registration & light refreshment | |
9.30 am – 9.45 am | Welcome & context setting | Jessie Paul, CEO, Paul Writer |
9.45 am – 10.30 am | Understanding and building your personal brand | Jessie Paul, CEO, Paul Writer |
10.30 am – 11.00 am | Transition break | |
11.00 am – 1.00 pm | Masterclass: Art and science of digital storytelling | Sridhar Narayan – Digital Leader, Adobe India |
1.00 pm – 2.00 pm | Lunch | |
2.00 pm – 2.10 pm | Welcome and context setting – The future of brands | Jessie Paul, CEO, Paul Writer |
2.10 pm – 2.30 pm | The new ABCs of marketing AI, brand engagement and content | Fireside chat: K Ganesh, Founder Portea Medical, Growth Story and Jessie Paul, CEO, Paul Writer |
2.30 pm – 2.45 pm | South smart: Nuances of connecting better with the South Indian consumers | Sathya Sriram, AVP, Strategy & Marketing, The Hindu Group |
2.45 pm – 3.00 pm | Hot 50 – 1 | Unveiling The Hot 50 – Large Enterprise |
3.00pm – 3.15 pm | Outside insight – How AI is transforming corporate decision making | Nitin Bhatia, Managing Director, Social & International Markets | IME, Meltwater |
3.15 pm – 3.30 pm | Customer experience to overtake price &product as the key brand differentiator – Are your insights fast enough? | GurleenSaraon, Alliances Director – Sitecore India |
3.30 pm – 3.40 pm | Hot 50 | Unveiling The Hot 50 – Customer Experience Champion |
3.40 pm- 4.00 pm | Reinventing your brand for engagement in the Age of Intelligence | Sridhar Narayan – Digital Leader, Adobe India |
4.00 pm – 4.45 pm | Building an intelligent brand | Panel Discussion:Burhanuddin Pithawala, VP Growth and Conversions, OYOMithun Appaiah, CEO, SumeruMohit Doda, Chief Digital Marketing Manager, Reliance RetailNitin Bhatia, Managing Director, Social & International Markets | IME, MeltwaterVivek Sunder, Chief Operating Officer, SwiggyModerator: Jessie Paul, CEO, Paul Writer
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4.45 pm – 4.55 pm | Hot 50 | Unveiling The Hot 50 – Young organization (founded after January 1, 2015) |
4.55 pm– 5.20 pm | The new ABCs of personal branding and leadership | Abhijit Bhaduri, Founder, Abhijit Bhaduri & Associates |
5.20 pm – 5.30 pm | Jury introduction of Hot 50 | |
5.30 pm– 5.45 pm | Hot 50 | Unveiling the Hot 50 – Medium enterprise |
5.45 pm – 6.00pm | Hot 50 | Unveiling The Hot 50 –Innovative use of technology |
6.00 pm | Networking | |