For every conscious millennial, Ayurveda has become a way of life, and people have gradually begun to adopt alternative medicine for issues ranging from general wellness and diet to beauty and sex life enhancement., the world’s first Ayurvedic and natural wellness platform, recently re-launched their platform introducing several new categories and products to effectively tap into this burgeoning market.

Backed by the prestigious Baidyanath Group and under the leadership of Ayurvedic expert, Ameve Sharma, the company is now focusing on repackaging Ayurveda and organic living for new-age, fitness-conscious consumers. The company’s current top selling categories include Digestive Health, Skin Care, Sexual Wellness and Hair Care with customers predominantly ranging from the age group of 25-35 years. The average ticket size per customer is over Rs. 1100/-

Started in 1998, was among the first entrants in consumer internet and e-commerce and has since then successfully helped people solve and manage their healthcare needs with the help of Ayurveda. The re-vamped website places strong emphasis on knowledge sharing, consultation and solutions along with a wide-range of Ayurvedic and wellness products from brands across the spectrum.

By incorporating more extensive 360-degree lifestyle content, aims to be the leading source for health, nutrition and fitness information pertaining to Ayurveda and continue to be a reliable and trusted voice in the health and fitness realm while broadening the content available to users. The idea is to build a community where like-minded people can come on a single platform and find holistic solutions to all their health and fitness problems.

Speaking on behalf of the company, Jeevika Tyagi, CEO,, said, “People today are more fitness conscious than ever and being healthy is slowly seeping its way into our collective consciousness. This is reinforced by the rise and re-emergence of natural products being heavily marketed and consumed. As a brand that believes in natural living, we strive to make the adoption of Ayurveda a simple and seamless experience through our engaging content, access to experts and range of products.”

The company currently ships all across India and has over 30 international distributors worldwide. The website sees an average of 2000+ consultations monthly and 80,000 unique users every year.

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