Brand MTS completes five years in India. It was on 26th March, 2009 that brand MTS was first launched in the country. As part of the 5th anniversary celebrations, MTS will be offering a FREE MBLAZE ULTRA DONGLE + 10 GB DATA to all babies born on 26th March 2014. This comes close on the heels of the immensely successful MTS’ Born For The Internet Campaign. To claim the offer; parents of the new born babies just need to register on the MTS India website (www.mtsindia.in) and visit select MTS branded retail stores with requisite documents. The initiative is being rolled out across all 9 circles – i.e. Delhi, Rajasthan, Gujarat, Karnataka, Kerala, Tamil Nadu, Uttar Pradesh (West), Kolkata and West Bengal. For the benefit of customers, MTS has provided a 21 Day window starting 26th March till 16th April, 2014 to avail this unique offering.
According to Leonid Musatov, Chief Marketing & Sales Officer – MTS India, “Brand MTS as part of its 5th anniversary celebrations in India wanted to do something unique for data customers. Given the recent success of MTS’ Born For The Internet campaign, it was only fitting that we rolled out something as innovative as offering an MBlaze Ultra dongle, bundled with 10 GB data to parents of all babies born on 26th March, 2014.”
This unique initiative comes as a follow to the immensely successful MTS’ Born for the Internet campaign that underlines the data superiority of MTS’ 3GPLUS™ network in India with an endearing and quirky TV commercial. The TVC features a new born baby who is familiar with technology and is exploiting the internet straight from birth, and quite literally so. The campaign sign off – “Born for the Internet” – is a reference to both the MTS network, which was created to deliver a great data experience, and to the MTS customer – today’s digital natives for whom the internet is a way of life. The campaign has already received over 6.5 million views on Youtube.
About Sistema Shyam TeleServices Limited
Sistema Shyam TeleServices Ltd. (SSTL) is a venture, involving equity participation by Sistema JSFC {LSE: SSA} of Russia, the Russian Federation and the Shyam Group of India. Sistema is the majority shareholder in the Company which operates its telecom services under the MTS brand. MTS is well recognized in India and worldwide for its commitment to high quality and innovative telecom solutions. MTS has recently been ranked by Millward Brown as 82nd most valuable brand in the world.
