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Arun is currently the CMO for the IIFL Group. He has rich experience in all aspects of direct and mass marketing besides having managed some of the largest and most respected brands.
He is an active participant in and have been frequently reached out to for a number of initiatives within the marketing fraternity. He is also a member of the jury for the Effies Awards of the Ad Club, Bombay, the Digiratti Awards for online excellence, the PrintWeek India Awards and the Outdoor Advertising Awards. He has received IBM's MITR 50 award in 2012 for being among the Top 50 digital/technology oriented CMOs and has been named in the 2013 list of the Top 50 Most Talented CMOs of India by the World Brand Congress/CMO Council, and in the 2014 list of 100 Most Talented Marketing Leaders by the World Marketing Congress and CMO Council. He is an occasional guest lecturer at business schools on various aspects of marketing and communication.
He has also co-authored the book Inside the Minds:Global Marketing Leadership Strategies published in 2012 by Aspatore/Thomson Reuters.