And this one for the indulgent, irresistible taste buds.
For the Company’s (Britannia) most expensive product launched, thus far, exclusively through an uncharted (for an FMCG product) e-commerce distribution network, the film delivers a good ‘caught on factor’. The sense of newness, taste and richness of the chocolate ingredient is nicely brought about by the Actor-Director duo of Padukone and Khan.
For a new product story with the name Chunkie it was essential to describe the recipe beautifully which helped raise persuasion levels significantly.
Well targeted at the youth and the Women in particular.
