Expedia.com, one of the world’s largest online travel agency, today released the results of the 2014 Holiday spending Index, an analysis of preferences among travelers around the world for spending money for a vacation. The survey highlights the maturation of the Indian traveler who does not shy away from spending money for satisfying their wanderlust.
This online survey was conducted by Northstar, a globally integrated strategic insights consulting firm from March 11 to April 2, 2014 across North America, Europe, South America and Asia Pacific using the Kantar-owned GMI (Global Market Insite) and Lightspeed Research amalgamated group of panels. The study was conducted among 11,165 adults aged 18 years of age and older across 24 countries.
Commenting on the findings, Manmeet Ahluwalia, Marketing Head, Expedia India said, “Indian travellers are the most excited globally to spend on vacations and are becoming discerning in their choice of hotels and the services & amenities in their room. In fact, they are globally the second highest splurgers on hotel related spends (at 87%). We understand the needs of the Indian consumer and hence provide access to the world’s largest inventory of over 2,60,000 hotels from all regions and ranges, all at one place. Given the fact that Indians want to spend on travel, we offer great deals with upto 60% off on hotels across the globe, to help them plan the best within their budgets.”
“Indian travellers are also moving towards booking vacations from their mobile devices, mobile only deals are catalyzing the shift” he added.
