Exide Life Insurance recently launched its new digital campaign #IncomeKaTopUp across social media. The video-led campaign, centered on the recently launched Exide Life Income Advantage Plan, projects the need for a second income in a very simple way using two interesting situations.
The campaign shows two sets of friends planning a much longed for holiday, banking on their annual salary increment. And when that increment isn’t satisfactory, the videos show there is still a way to make that holiday happen with #IncomeKaTopUp without being subjected to ups and downs of annual increments.
The campaign in its first week has already generated a lot of interest from the core Target Audience. The videos have received over 1 million views across Facebook, Youtube and Twitter.
Watch how having #IncomeKaTopUp helps these friends fulfill their holiday dream.
Income Ka Top Up – Photo Tour
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Income Ka Top Up – Scuba Diving
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Exide Life Income Advantage is a unique savings cum insurance plan which works to your advantage by providing regular, guaranteed income and life cover. Under this plan, you can choose from two income payout options as per your life stage needs, helping you benefit from the bonus payouts.
On the release of this campaign, Mohit Goel, Director – Marketing & Direct Channel said, “The message integrates perfectly with our mission of helping Indians prepare financially for a long and happy life. It is a universal fact that a little extra is always welcome. And this maxim holds true for income more than anything else. An extra or a regular second income is like the topping on ice cream – it makes everything better. Through this campaign we want our customers to appreciate the need to plan for their #IncomeKaTopUp so that they don’t compromise on experiencing the joys of life.”
