In this segment of “Chai Break” we talk to G K Suresh. He is the General Manager Brands, Foods Business at ITC where he heads marketing for the businesses of Confectionery, Snacks, Noodles, Pasta, Staples and Ready to Eat food. He also heads the media and consumer activation and key account functions for the organization. G K Suresh joined ITC Limited in the year 2004 as the District Manager-South. He headed the Sales & Distribution for all FMCG products- Cigarettes, Foods, Matches, Agarbattis & Stationary Products.
What makes a good marketer?
The ability to take a leap of faith from information to a value proposition that is consumer centric yet bold & innovative. The ability to do all this without taking the eye off the business financials.
3 things you look for when you hire people?
Commitment, Integrity and Intellect
Your favorite destination for business trips?
Any ITC Hotel in India
Your favourite book?
The Hitchhiker’s Guide to the Galaxy
3 things would never do a meeting without?
Start time, End time and a Smoke Break !
When did you decide that Marketing is what you wanted to do?
The day I realised that Engineering is not what I wanted to do !
Your most memorable advertisement that you still remember?
Do you love data or hate data?
Love it when it proves my point and hate it otherwise !
What are your marketing priorities for the year 2014/2015?
More consumer time for more idea generation, greater attention to detail on every consumer touch point