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Yearly Archives: 2016
Portea Medical Picks Up Majority Stake in PSTakeCare
Disruptive information discovery startup by IIT graduates, PSTakeCare aims to make Patients the focal point of healthcare.
Portea Medical, India’s largest home healthcare company, today announced that...
Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
The most personal conversations happen offline.
While a personalized digital experience is certainly enticing and powerful, to really get to know a prospect—their interests, burning questions,...
Interview: IT Marketing Summit – Indraneel Ganguli, Tech Mahindra
From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016?
Digital...
Emerging Social Channels to Consider in the New Year
It’s 2016, which means we’re now officially closer to 2020 than we are to 2010. The future is all around us, but we at...
“Nahi Phislenge! If a Tile Can Make This Promise, Why Can’t We?” Questions Somany...
A leading name in the Indian tiles sector, Somany Ceramics has captured millions of hearts by creating path-breaking trends in home interiors. Backed by...
DuPont Nutrition & Health Presents Season 5 of ‘The Great Indian Ice Cream Contest’
DuPont Nutrition & Health, a leading supplier of food ingredient solutions to the global dairy industry, continues to inspire Indian ice cream manufacturers with...
Back on the Yellow Brick Road: Getting Customers Who’ve Strayed To Re-engage [Infographic]
The Wizard of Oz is one of the greatest journey movies of all time. In it, a heroine brings together a team of charming characters...
Interview: IT Marketing Summit – Srihari Palangala, EMC India
From Internet of Things to the Internet of Me, what according to you is the big thing that will define IT marketing in 2016?
The...
In Conversation with L.S Krishnan, Business Head, Amagi Media Labs
What are few of the best practices to follow when scouting for partnerships?
While scouting for partnerships, brands should have a proposition and target segment...
6 Marketing Words That Might Expire in 2016
Words have an enormous impact on how we communicate with each other. Words communicate more than their textbook definition, they communicate subtleties and connotations that...