Menu
Home 2016
Yearly Archives: 2016
Bengaluru Airport Turns into a “Play”port for Travelers
Bangalore International Airport Limited (BIAL) announces the commencement of ‘Playport’, a fun customer engagement activity, designed specifically for the holiday passengers who pass through...
Hyundai Motor India Limited Steps in to its 20th Year
Hyundai Motor India Limited’s Managing Director Mr. Young Key Koo, at the commencement of the 20th Foundation Day celebrations of Hyundai Motor India announced Hyundai’s...
How Social Media Has An Impact On The Path To Purchase
As marketers, we are well versed in the traditional purchase funnel. However, over the years, the consumer decision making process has shifted to be more of...
Why Marketing Automation is the Key to Sharing Strategic Insights with Sales
Have you been approached by your sales team within recent months asking for more leads or, in many cases, higher quality leads?
As marketers, it’s...
Chai Break with Prasenjit Roy, SVP – Marketing, Netmagic (An NTT Communications Company)
In this segment of ‘Chai Break’, we talk to Prasenjit Roy, Senior Vice President – Marketing, Netmagic (An NTT Communications Company). Prasenjit has around two and half...
HolidayIQ Insights: Pop Culture Tourism
HolidayIQ, India’s largest travel community released “The Pop Culture Tourism Trend 2016,” detailing travel trends on real time vacations in familiar locations from fictional franchises like...
MTR Foods Becomes Future-Ready With An All New Brand Identity
MTR Foods Pvt. Ltd. announced the launch of its new brand identity with a new contemporary logo and youthful packaging, personifying the transition to...
3 Things You Need to Know About SEO This Year
SEO is in a constant state of change. This year, the evolution is continuing on the path it took in 2015, with a focus...
Evolving Leadership in The Digital Age
To have executives change character will always be an uphill struggle but they can learn to improve their behavioural reactions to difficult situations and...
Content Marketing to Drive Market Leadership and Expand Segments
Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing...