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Yearly Archives: 2016
Zippo® Partners with William Penn Pvt Ltd to Strengthen its Footprint in India
he Iconic lifestyle brand Zippo is excited to announce its partnership with William Penn Pvt Ltd, the largest multi-brand retail store chain of premium...
IndiaOnline.in Invites Franchisees from 5000 Locations in India
The IndiaOnline.in Network - India’s largest network of 475 state/city sites and nearly 4000 smaller towns of India, has announced an aggressive approach towards...
The Rise Of The Modern Marketer – Interview with Vipul Parekh, Co-Founder & CMO,...
Paul Writer launches The Rise Of The Modern Marketer,
Video interview series of CXO’s highlighting best practices and trends in the use of technology for...
When At Cusps : Technology v/s Technology
A couple of days back there was a study released which said “70% of Indian CEOs are scared about automation and disruptors”
The emotion “scared”...
How to Use Community Forums to Fuel Your Audience Engagement Strategy
Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Every form of marketing today—from mobile to direct mail—requires an in-depth...
InMobi Launches a Suite of Advanced Video Ad Formats for a ‘Mobile-First’ India
With 2X the Engagement Compared to Traditional Ad Formats, Video Ads Present an Untapped Opportunity for Brands to Share Their Unique Story. This Diwali, InMobi,...
Quikr Launches Dazzlr
Quikr, India’s No. 1 cross category classifieds business, today announced the launch of Dazzlr, a talent discovery platform that brings together Actors, Casting Professionals, Directors and...
What the Heck is “Wallet Marketing”?
Of course, I am not talking about the wallet you carry everyday.
Suddenly, everyone around is talking about wallets. Paytm has a wallet, Jabong has...
6 Tips to Write a Good Case Study
Most communication professionals’ blood runs cold with the words, 'Case Study'. The challenge, in my view, is not the effort that must go into writing...
RoohAfza Forays into the Ready-to-serve Beverage Market with the Launch of – RoohAfza Fusion
Hamdard Laboratories India, over a 100 year old iconic FMCG company, and one of the largest and trustworthy names in the realm of health,...