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Yearly Archives: 2014
Choosing the Right Marketing Technology: The Yelp of Software Reviews
How do you make the right choice when buying content marketing technology? You can start the review process with G2 Crowd, which offers crowd-sourced enterprise software...
Havas Media Group India wins Integrated Media Duties for OCM India
New Delhi, November 3 2014: Havas Media Group India has won the integrated media business of the prestigious OCM brand in India in a...
Collegedunia.com Raises 1 Crore INR from Angel Investors
Delhi Based Education Portal Collegedunia.com has raised 1 Crore from Affiliate Marketing Company 3.14 Digital, Umang Kumar, CEO of Gaadi.com and other investors. 3.14...
Krackerjack Karnival: India’s Largest Family Festival is back, with Loads of Excitement, Fresh Offerings...
New Delhi, Delhi, India
The Krackerjack Karnival, India’s largest event dedicated to kids and families, is back in the Capital. In keeping with the theme...
Why Your Brand Should Speak Human
Maybe this is a familiar scenario. You’ve launched your content marketing strategy but it’s not working – few fans, even fewer followers, some light traffic to...
What Industry Leaders Are Doing With Their Data
Data can be your secret weapon, but using it effectively is much more about processes and people than about tools.
When Netflix invested in producing...
When Objects Talk Back
The Control Dilemma
We expect a lot from something that is labeled as smart. But as smart as a product could be, data analysis and...
Havas Media India awarded Integrated Media Duties of Assetz
Havas Media India has been awarded the integrated media duties of Assetz Property Group in Bengaluru. The business is estimated at about INR 15crores...
In Conversation with Sanjeev Kapur, Chief Marketing Officer & Head of Customer Franchise Management,...
Paul Writer talks to Sanjeev Kapur, Chief Marketing Officer & Head of Customer Franchise Management, Citi India about the future of marketing.
In Conversation with Sanjay Gupta, Sr GM Marketing, Hyundai Motor India
Paul Writer talks to Sanjay Gupta, Sr GM Marketing, Hyundai Motor India about the Future Of Marketing