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Yearly Archives: 2014
Brain-to-Brain Marketing: Creating Content with Consumer Science in Mind
As consumers, we exert free will and believe in our ability to make informed decisions. As content marketers, we appreciate how advertising strategies and...
In Conversation with Christopher Fordyce- Regional Commercial Manager, South Asia, British Airways
Paul Writer talks to Christopher Fordyce- Regional Commercial Manager, South Asia, British Airways about the importance of customer centricity.
eBay India and NIIT to Offer an Industry First Ecommerce Certification: ePro
The ecommerce industry is estimated to touch USD 76 billion by 20211 and the demand for employees is pegged at 1.4 million by 20212....
Intuit QuickBooks Partners with Paybooks to Offer Comprehensive Payroll Platform
Intuit Inc. (Nasdaq: INTU), today announced that it has entered into an strategic partnership with Paybooks, one of the premier and fast growing cloud...
Why Facebook Has Partnered With VivaConnect In The Indian Market
Facebook – the social network that counts 864 million daily users and 703 million mobile daily users, is still one of the most popular...
Measuring Purpose. The next key business imperative
In the first article in this series on purpose, we looked at the nature of purpose and espoused the view that purpose has...
Partnering with Asia’s best ! | Game Changer Award
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In Conversation with Debarpita Banerjee VP- Marketing & Communication National Geographic and Fox International...
Paul Writer talks to Debarpita Banerjee VP- Marketing & Communication National Geographic and Fox International Channels about the importance of customer centricity.
How HUL Cracked A Winning Social Media Deal From Snapdeal’s Soapdeal
Diwali and gifting go hand in hand but not for this husband who wanted to gift a Samsung Core Duo smartphone to his wife....
Solutions Marketer: An 8-Step Model to Solutions Market Research
“Research is to see what everybody else has seen, and to think what nobody else has thought”.
Albert Szent-Gryorgyi, Nobel Peace Prize winner in medicine
Every...