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Yearly Archives: 2014
The Seven Myths of Win-Win Negotiations
It sounds fine on the face of it, but not everyone will get what they want and this is more likely to happen to...
Cause Marketing: Tata Tea’s Jaago Re
One Indian brand that has been consistent and successful in its cause marketing effort is Tata Tea with its Jaago Re platform. It is...
Got Compelling Content? 4 Crucial Next Steps
It is no secret that content marketing has grown tremendously over the past few years. In fact, 93 percent of B2B marketers reported using...
Explic8: Monitor Real Time Conversations On The Internet And Get Detailed Insights
Social media has shown immense potential in observing conversations and deriving insights from it. This growing requirement has provided an equally growing opportunity for...
ITC Paperkraft Expands Portfolio with a New and Innovative Notebook Series
In line with its enduring commitment to delivering unique and differentiated products, ITC’s Paperkraft is all set to capture the imagination of consumers yet...
In Conversation: Abhijit Jorvekar, Quickheal Technologies
Abhijit is a business manager with proven experience in multiple domains. He has highly successful track record in market development. At Quick Heal, Abhijit...
Interview
Short-stay or day-care surgery is a concept that is fast catching up in India and Nova Medical Centers has been quick to understand this...
In Conversation: Sanjay Tripathy, HDFC Life
Sanjay Tripathy
Senior Executive Vice President - Marketing, Products & Direct Channels
HDFC Life
Sanjay Tripathy joined HDFC Life in 2004 and has been responsible for Direct...
Can the Elephant Dance Again? An ABCD Brand Perspective for the Congress Party
The Congress party of India has been in power for 49 of the 67 years since India became a democracy in 1947. From a...
Is the Aam Aadmi Party Heading for a Brand Crisis?
The Aam Aadmi Party (AAP) is at risk of seriously ruining its credibility - through poor image management of all things. Aam...