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Yearly Archives: 2014
Interview with Hemant Kumar Bhardwaj- SVP, Marketing, iGATE
What are the two rules to follow when it comes to B2B marketing?
Don’t follow rules! While you are doing that - keep pushing the...
Interview with Sumit Virmani- Global Head Corporate Marketing, Infosys
What are the two rules to follow according to you when it comes to B2B marketing?
One – measure every marketing effort. Whether it’s campaign design,...
Interview with Shaun Mitra -Chief Business Officer, UST Global
The lines have blurred between B2B and B2C marketing, do you agree or disagree?
Yes, with the advent of social media and the ubiquitous internet...
Interview with Melissa Womack- Head, Global Corporate Marketing, KPIT Technologies
The lines have blurred between B2B and B2C marketing, do you agree or disagree?
The lines between B2B and B2C have always been blurred. We...
Scale and Personalization: Two Opposing Forces in Building Brand Purpose
One of my favourite business quotations has to be “With great power comes great responsibility”
Okay okay I acknowledge that Peter Parker’s Uncle Ben isn’t Peter...
Interview with Sachin Mulay- GM, Head of Corporate Brand & Applications Marketing, Wipro
With social commerce becoming a reality, customer engagement can no longer be left to the delivery team. What is the appropriate role for marketing...
The Power of MA (Mother In English)
Newton’s second law states that the net force is equated to the product of the mass times the acceleration or F=MA. I have always...
Interview with John Lenzen-VP & Global Head of Marketing, Tata Consultancy Services
What are the two rules to follow when it comes to B2B marketing?
First would be to stay close, and stay relevant, to the customer. Clients are faced...
Paul Writer Announces Great Indian IT Services Marketing Summit
Co-hosted by ITSMA and LinkedIn, conference brings together CMOs of Cognizant, iGATE, IBM, KPIT, Tech Mahindra, TCS, SAP and 100 others
Paul Writer today announced...
Interview with Dave Munn- President & CEO, ITSMA
Dave has been President & CEO of ITSMA since 2001 and oversees all sales, marketing, strategy, partnerships, and operations for this 18-year-old organization. As...