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Yearly Archives: 2014
The 2nd Annual IT Marketing Summit
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Post by Paul Writer.
Birla Sun Life Insurance Launches a New Campaign
Over the past many years, India has been undergoing a palpable transformation. The Indians of yesterday were steadfast savers as they spent as little...
How Buyers Consume
How Buyers Consume from Paul Writer
The Social Bridge by LinkedIn
How trusted content on social media builds relationships with IT buyers
IT Marketing Challenges -Opinions
IT Marketing Challenges- Opinions
Mapping Thought Leadership Marketing in Organizations
In a brutally competitive business environment, one must come out with all guns blazing. Simply put, you cannot be assured of good returns just...
No Strings Attached: Creating the Optimum Environment for Innovation
A change of approach to loosely-linked research partners can generate radically new products.
As the technical world transforms and advances, external partnerships are an important...
How To Prepare Your Content for a Global Audience
Here’s an eye-opener: Less than 6 percent of the world’s population speaks English well enough to conduct business. Furthermore, many who speak English don’t...
Paul Writer Announces Winners of Excellence in IT Marketing Awards
The 2nd Annual Great Indian IT Marketing Summit co-hosted by LinkedIn India and with ITSMA as Knowledge Partner, brought together top marketers from the...
Interview with Indraneel Ganguli – Senior Vice President-Marketing Tech Mahindra
The lines have blurred between B2B and B2C marketing, do you agree or disagree?
Of course they have. It’s an entirely different world today. It is...