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Yearly Archives: 2014
How Can You Leverage Big Data?
Research and ideas shared at recent INSEAD alumni panel discussions shed light on the elements required to capture and effectively use big data.
As access...
Gold Medal Performance: Under Armour at the Sochi Olympics
Few things unite Canadians like a sale at Canadian Tire, an election for Toronto’s new mayor or the opportunity, sorry Northern Europe and US...
Four Gates Your Products Need to Pass
The fact that we are facing hyper-competition is well known. And so is the fact that the future will be more competitive than the...
Holy Cow its Holi CAMS!
Those of you who have celebrate holi would relate to that feeling of ambivalence when your loved ones eagerly and affectionately approach you to stroke your...
Stepping Up to the Challenge: CMO Insights from the Global C-suite Study
As part of the Global C-suite Study, IBM spoke to more than 520 CMOs to understand their views on the C-suite, Marketing, and how...
Vuclip Releases a Sequel to Its Popular Android App
Vuclip, an independent mobile video and media company released a new update to its extremely popular Vuclip Andriod App. The updated app provides a...
How Content Marketing Success is Blocked by Antiquated Beliefs
As content marketing becomes an increasingly important means of propelling our businesses forward, I’m finding that many marketers are still struggling with the operational issues...
WATConsult Announces Looks to Double Growth in 2014/15
WATConsult, India’s prominent digital agency headquartered in Mumbai, has begun operations in 3 new offices in Delhi, Bengaluru and Kolkata citing aggressive growth plans...
Content Strategy is King in Social Media
Building true social media engagement means creating a content strategy to hook the audience, not just being on social media.
Those who love to drink...