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Yearly Archives: 2014
Google, Don’t Break My Heart With Shoddy Marketing
Marketing has had, historically, a bad rap for being — how do I say this diplomatically? — creative with the truth. Not necessarily lying...
Stayzilla.com Identifies Interesting Travel Trends
Stayzilla.com, India’s premier online portal focussed on hotel accommodation booking in the ‘value & budget’ segment has today unveiled emerging travel trends in 2014....
Vuclip Signs Deal with Balaji Motion Pictures
Vuclip, one of the world's largest independent mobile video and media company, today announced a deal with Balaji Motion Pictures, one of the largest...
Education By Travel
It is widely acknowledged that experiential learning helps absorb and internalise knowledge better. Personally, I am a big proponent of this principle leading to...
In Conversation
Canon Business Services (CBS) is the latest offering from Canon India. With the launch of this new service, Canon's Office Imaging Solution Division (OIS)...
Hands Up. Who Wants to Be An Innovator?
Back when I started my career (or when dinosaurs ruled the earth) there was a very different perspective of innovation and innovators.
They were an...
Interview with Mohit Ganju
Interview with Mohit Ganju, CMO for IndusIND Bank
PW: As a marketer what would you say are your current priorities?
MG: As a marketer, it is...
Interview with Sanjay Tripathy
Interview with Sanjay Tripathy, Executive Vice President at HDFC Life
PW: In your organization how has technology played a role in customer acquisition or retention?
ST:...
Interview with Sanjeev Kapur
Interview with Sanjeev Kapur, CMO of Citi India
PW: How important is technology for the success of the modern marketer?
SK: Technology has always played a...
Interview with Anisha Motwani
Interview with Anisha Motwani, Director and CMO at Max New York Life
PW: How important is technology for the success of the modern marketer?
AM: To...