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Yearly Archives: 2014
In Conversation with Costanza Tedesco
Costanza Tedesco is SAP's Senior Vice President of, Marketing Communications. She is responsible for shaping and strengthening the SAP brand. Her teams drive the...
Future of Google Play Store Predicted
Its a well known fact that Google is catching up with Facebook on offering mobile advertising solutions. Facebook with its native mobile App inventory...
Cheil Creates A New TVC For Samsung’s Galaxy Tab S
In a bid to promote the Samsung Galaxy Tab S, the brand’s thinnest, lightest and clearest tablet to date, Cheil has created a new...
In Conversation with K Ganesh, Founder – Growth Story
Paul Writer talks to K Ganesh , Founder of Growth Story about building a brand and customer centricity
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Himalaya Launches its First TVC for Men’s Face Wash
Making inroads into the booming men’s grooming segment, The Himalaya Drug Company, India’s leading herbal health and personal care company, is all set to...
11 Stats That Every Indian Digital Marketer Should Know About Indian Social, Digital And...
We Are Social in its latest report – Social, Digital and Mobile in India 2014 has highlighted some very interesting stats that we think...
Marketing An Independent Feature Film
Aside from my day job of marketing of software services, I’m also helping a friend to promote his upcoming independent Kannada feature film “A...
Innovative Marketer Dialogue: Amitabh Tapadar
Paul Writer launches Innovative Marketer Dialogue ,
Video interview series with CMOs highlights marketing best practices
Amitabh Tapadar
Vice President and CMO
TATA AIA Life
One thing that...
PAYBACK Members Stand a Chance to Win Up to 4 Lakh
PAYBACK, India’s leading multi-brand loyalty program today announced the launch of an exciting contest where PAYBACK Members stand a chance to win over 4...
HDFC Life Recognized as Most Socially Responsible Insurer
HDFC Life, India’s leading long-term life insurance solutions provider, has been honoured with the Most Socially Responsible Insurer Award for Rebuilding Uttarakhand at ‘The...