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Yearly Archives: 2014
The Future Is Now: 4 Rules For The Post-Advertising Age
With abject apologies to the young Bob Dylan, nobody in adland needs a weatherman to know which way the wind blows these days. It...
Mumbai Brand Summit: Girish Shah, EVP Marketing & Sales, Godrej Properties Ltd.
In your own words, how do you describe a `hot' brand?
What makes a brand “HOT” is looking at the Bigger Picture. A Hot brand...
Jabong.com Launches A New Brand Positioning Campaign To Celebrate Every Individual
Fashion has always been an individual’s expression of their belief of themselves, reiterating their uniqueness as individuals.Jabong.com, India’s leading online fashion destination, is today...
Wipro Enters Premier Partnership with Adobe for Digital Marketing Services
Wipro Ltd. (NYSE:WIT), a leading global information technology, consulting and business process services company today announced that it has entered into a Premier Partnership...
Mumbai Brand Summit: Devendra Chawla, President, Food Bazaar – Future Group.
In your own words, how do you describe a `hot' brand?
Hot brands are brands that are always on the top of the mind of...
Mumbai Brand Summit: Dhunji S. Wadia, President, Everest Brand Solutions
In your own words, how do you describe a `hot' brand?
A hot brand is one which people can’t stop talking about. You know your...
The Perils And Pleasures Of Perfectionism
Is being a perfectionist a bonus in business? Bev James considers...
As a coach and business mentor I am blessed to work with very different...
8 Things Marketers Should Know On The State Of Mobile Advertising
Mobile is the primary device for users and India is already leading in it. While India is the fastest growing smartphone country in Asia...
Sparkle This Festive Season With Gifting Options From Jewelsify.com
This festive season, Jewelsify.com an online ecommerce brand, gives you a fabulous reason to celebrate big with exquisite range and special price when it...
SAP Launches Innovation Express To Bring Innovative Technology To The Door Steps Of Indian...
With the total addressable market expected to grow to $88 billion by 2017, Indian SMEs look for cloud, analytics and mobile solutions to improve...