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"5 Reasons why you should own your programmatic buy technology "
Globally, Agencies and brands are beginning to invest in building their own programmatic tech capabilities to deal with issues of transparency, fraud/bot, brand safety, audience data. Owning programmatic buying technology allows you to get closer to the buying process and sources of supply. Not only will this help in improving transparency, but also in increasing acquisition and retention rates.
This webinar is designed to discuss the key benefits of owning programmatic buying technology and will be presented by Raghavendra Agarwala, CTO – TorcAI Digital, Prashant Dixit, Director Sales – TorcAI Digital, and Jessie Paul, CEO, Paul Writer.
POINTS OF DISCUSSION:
How does owned audience data platform connect the dots between 3rd party and CRM ?
How to optimize programmatic supply path ?
How can having your own technology for programmatic buys help in improving the performance across vital business areas, such as:
Campaign Measurement and Analytics
Data Activation
Measuring the Incremental Impact of Media Buys
Speakers
Raghavendra Agarwal
CTO & Co-Founder at TorcAI Digital Private Limited
Raghvendra has over 20 years of experience in working with CMS, CDN, Subscription Engine, Programmatic media. He played key roles in envisaging and delivering large, complex and new market models for SDP, CMS & Programmatic. For the last 10 years he worked with consumer insights and building a data infrastructure that can further attain performance benchmarks of highest order.
Prashant Dixit
Director at TorcAI Digital Private Limited
Prashant is a seasoned Sales Professional with extensive experience across Digital & Media. He is passionate about Sales and Consumer Internet, and, has been an advocate of harnessing the power of user data. In his last leadership role he led global growth and expansion for the Mobile Platform at Vserv. Over the last 18 years his assignments have been with Nielsen, Microsoft, Naukri & Times Group. At TorcAI he is championing the Digital Transition of Publishers & Advertisers from user unawareness to a Data Privacy Complaint Audience Infrastructure.
Jessie Paul
CEO at Paul Writer
In 2010, Jessie Paul, author of No Money Marketing (2009, Tata McGraw-Hill) founded Paul Writer, with the aim of raising the bar on marketing in India. Jessie consults with B2B organisations on how best to reach their target audience and initiate mutually profitable conversations. She helps design and operate omnichannel marketing campaigns that deliver results. With over 18 years in services marketing, including a stint with Ogilvy & Mather Advertising, Jessie is considered an expert in brand globalization and has been named one of the most influential business women in the Indian IT industry.
Alternatively, click below button to join directly on the day of the webinar.
This webinar is a must-attend for anyone in the digital marketing, advertising and branding space. There is no cost involved to be a part of the webinar. We look forward to you joining us for the webinar and contributing to the conversation! For any queries, you can write to vishak.kashyap@paulwriter.com, chandrachood@paulwriter.com or call 9964195859/9886842412.