Global communications consultancy Text100 India today announced new client wins that strengthen the company’s growing presence in the travel, aviation and media sectors. The company will now represent South African Airways and FCm Travel Solutions as their agency of record. In the media sector, Text100 has also been appointed by KRDS, a leader in social and mobile marketing, to manage its PR activities in India.
These wins are significant to Text100 India as the company broadens its sector coverage as well as expands its experience in integrated communications. Of these recent wins, South African Airways has entrusted Text100 with both its traditional PR as well as digital reputation management mandates.
“Text100’s ability to think quickly and creatively impressed me as did the team’s passion to work with South African Airways. I am particularly keen to witness integrated communications in action as we partner to create new excitement around the brand through both traditional and digital means.” said Mr. Sajid Khan, Country Manager – India, South African Airways.
Commenting on Text100’s appointment, Julie Dobiecki, Public Relations Manager, KRDS, said “We have chosen Text100 after launching a multi-agency pitch for a PR agency in India. Text100 understood our needs on the spot and answered with the most personalised, ambitious and efficient proposal. We are now confident about spreading our social media expertise on the Indian market working closely with the agency’s great team!”
Sunayna Malik, Managing Director and Senior Vice President, Text100 India said, “Text100’s mission has always been to represent the best in the business across sectors and these wins are a testament to that. Travel, aviation and media have been strong focus areas for us and we have a rich and diverse profile of clients, including some of the industry’s best, in each domain.”
While the cross-sector wins are significant for Text100 India, the company continues to strengthen and consolidate its presence in the technology and telecom domains including mobile apps, semiconductors, devices etc.
