Tag: Vipul Parekh

Paul Writer launches The Rise Of The Modern Marketer,    Video interview series of CXO’s highlighting best practices and trends in the use of technology for...

Grocery store shoppers circle the parking area competitively, only to get inside and bump trolleys in overcrowded aisles. They queue for an eternity at...

What according to you makes a brand `hot'? A hot brand is one that has a strong connect with customers, so much so that customers...