Paul Writer

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3 Musts for Every Marketer’s To-Do List When Investing in Marketing...

Well, hello there. Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation...

The Various Lifecycle Species: Which One Are You?

Quiz time!—Put on your thinking caps and answer me this: What one thing can help you achieve these three things? Generate more leads Do more upselling and...

Asking Makes You Vulnerable.

Asking makes you vulnerable. One of the favourite topics for research in the area of women’s leadership is on why women generally do not negotiate...

A Designer’s Guide to Gift Giving

The best gift I’ve ever given was a 1940s Parker 51 fountain pen. It was a birthday present to my best friend Taylor, a...

Row Your Boat Gently Down The Stream

The corporate world has become intense, cut-throat competition is the new norm and staying on top of your game is a necessity nowadays. Pressure...

Startup Diaries: The 7 C’s of Entrepreneurship

Ritika Bajaj shares with The NextWomen her top seven key tools for entrepreneurial success, drawing on her own experiences of starting up her own...

Marketing is not for Me

I was 16 when I created my first marketing campaign. It was for a French perfume brand called “Un Monde Nouveau” targeting teenagers. The...