Paul Writer

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What’s Ahead for Social Media: Live Video, Influencers, and Content

Three Takeaways To Be Ahead In Social Media Marketing: Live Video, Influencers, and Content 1. Go Live or Get Left Behind With a quarter of the...

The Social CEO (Or Lack Of)

“The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to...

Social Media and SEO: When and How They Work Together

The connection between social media marketing and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in...

Working With Influencers

What exactly is an influencer anyway? An influencer has a ‘loud’ voice, substantial reach, and a significant network, including followers, readers, or viewers. He or...

How Facebook Reactions Impact Your Brand’s Social Media Strategy

After several months of waiting for global roll-out of Facebook Reactions to Newsfeeds, the emotion-focused emoji that serve as an add-on to the Facebook Like button have launched...