Paul Writer

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13 ways to use social proof for growth

Last Sunday, a friend was wondering which restaurant to try out in Rome and ended up at a hole-in-a-wall place called Bonci. Why? Because Anthony...

Customer-Service Excellence With an Omni-Channel Focus

We’re hearing a lot these days about delivering omni-channel experiences to our customers to make shopping seamless across multiple channels. But what does that...

Social Listening is Finally Getting Some Play

You know that I’m big on social listening, and have been from the start. We have this incredible, unprecedented resource for learning more about...