Tag: Smart Marketing
Interview With Anup Jain, Sr VP- Retail, Bata India
1. In your own words, how do you describe a `hot' brand?
A " hot" brand is one which can fulfill it's customer's rational and...
Delhi Brand Summit: Rajesh Kumar, Head of Marketing (Indian Subcontinent), SAP
1. In your own words, how do you describe a 'hot' brand?
I feel that brands are about story telling. Hot brands use relevant story...