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Interview With Anup Jain, Sr VP- Retail, Bata India

1. In your own words, how do you describe a `hot' brand? A " hot" brand is one which can fulfill it's customer's rational and...

Delhi Brand Summit: Rajesh Kumar, Head of Marketing (Indian Subcontinent), SAP

1. In your own words, how do you describe a 'hot' brand? I feel that brands are about story telling. Hot brands use relevant story...