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Personalization Done Right is Pure Magic

“Personalization is personal only when I feel and experience it. Thus, personalization done right doesn’t look like marketing.”- Uma Talreja, Chief Digital Officer, Raymond. The...

Achieve Brand Success Through Personalization and Insights

Marketers today live in an ocean of data and it is very easy for them to get lost in this data. However, using this...

Does your Content Management Strategy Differentiate a New Reader from a...

Experiences should be personal. Anything else is irrelevant declares Adobe's content personalization solution on its website. 94% of senior-level executives believe that personalization is...

Little Black Book/LBB appoints Rohit Jain as Chief Technology Officer

~With his expertise in technology, he will help the brand focus on personalizing the product~ New Delhi, October 09, 2017: In a recent announcement, Little Black...

Personalization as a Route to Revenue by Jessie Paul, CEO, Paul...

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...

Why Creating A Personal Online Experience Is Critical

The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands...

Do Brands Really Listen?

I often wonder what marketers think of me as I bop around the internet or cruise through my nearest shopping center. What do my...

The CMO Challenge: Personalized Conversations at Scale

The challenge executives face is clear. How do you have personalized conversations at scale? At the Argyle CMO Executive Forum, 35% of the attending executives...

How To Boost Conversions With Personalized Remarketing

Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take. It’s just...

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