Tag: Personalization

“Personalization is personal only when I feel and experience it. Thus, personalization done right doesn’t look like marketing.”- Uma Talreja, Chief Digital Officer, Raymond. The...

Marketers today live in an ocean of data and it is very easy for them to get lost in this data. However, using this...

Experiences should be personal. Anything else is irrelevant declares Adobe's content personalization solution on its website. 94% of senior-level executives believe that personalization is...

~With his expertise in technology, he will help the brand focus on personalizing the product~ New Delhi, October 09, 2017: In a recent announcement, Little Black...

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...

The web is so ubiquitous in our lives—for both consumers and businesses—that it has become one of the single most important ways for brands...

I often wonder what marketers think of me as I bop around the internet or cruise through my nearest shopping center. What do my...

The challenge executives face is clear. How do you have personalized conversations at scale? At the Argyle CMO Executive Forum, 35% of the attending executives...

Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take. It’s just...