Paul Writer

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Video Highlights: Simplifying a Realtime, Multilingual, Omnichannel Content Strategy

This program brought together Dipti Nair, Editor at Large at YourStory.com, and Praveen Rao, General Manager & SVP at censhare together to discuss how to...

“Why Omnichannel?”Is Not the Question. “When Omnichannel?” Is

In an ideal world, the illusive seamless customer journey would actually exist, and it would live up to the old saying that “all roads...

Who Abandoned the Cart? Your Customer or You?

Where marketing is concerned, omnichannel and retail seem to make perfect bedfellows, given the boom in e-retailing globally. Not to be left behind, India...