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Building An Analytical Marketing Team: Are You Ready?

The age of digitization has led companies to shift their marketing weight, and the dollars behind internet based initiatives. Companies run multiple campaigns on...

Delhi Brand Summit: Sandeep Aurora, Director – Marketing and Market Development,...

In your own words, how do you describe a ‘hot’ brand? A ‘hot’ brand is often found in the consumer retail space, and characterized by...

3 Ways To Tap Into The Most Powerful Content Tool Ever...

In his book, Winning the Story Wars, Jonah Sachs suggests something shocking: He says that those who tell (and live) the best stories will...