Home Tags Hilton Barbour

Tag: Hilton Barbour

Brand Purpose and the Ethics of Marketing

I’m responsible for the global financial meltdown of 2001. Phew. Feels good to finally get that off my chest. In all seriousness though, I did have...

Brand Value Must Mean More than Shareholder Return

A very lively, and somewhat lubricated, conversation ensued last night with several friends in the marketing field. After cheering Canada’s narrow win over Latvia...

Scale and Personalization: Two Opposing Forces in Building Brand Purpose

One of my favourite business quotations has to be “With great power comes great responsibility” Okay okay I acknowledge that Peter Parker’s Uncle Ben isn’t Peter...