Tag: Engagement Marketing
5 Holiday Marketing Strategies for B2B
Holiday marketing strategies need to start in July - whether you’re trying to close Q4 deals or set the stage for the next year....
How to Scale Your Marketing Strategy Without Sacrificing Engagement
Companies are always looking for a new edge to capture mindshare and differentiate their solution within the marketplace. As people continue to diffuse their...
How to Use Community Forums to Fuel Your Audience Engagement Strategy
Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Every form of marketing today—from mobile to direct mail—requires an in-depth...
3 Steps to Bridge the Gap Between Online and Offline Channels
Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a...
Engagement Marketing in Healthcare: It’s Even More Important After Discharge
My wife recently had an outpatient procedure at one of the best hospitals in the country. Thankfully, everything went well; and our experience at...
Back on the Yellow Brick Road: Getting Customers Who’ve Strayed To...
The Wizard of Oz is one of the greatest journey movies of all time. In it, a heroine brings together a team of charming characters...
Snackable Satisfaction: How to Create Bite-Sized Content
See it, scan it, share it. Your audience is hungry for content and consuming it at a faster pace than ever before. In fact,...
5 Ways to Focus Your Marketing Efforts on the Customer Experience
According to Gartner, customer experience is the practice of designing for and reacting to customer interactions to meet and exceed customer expectations, to increase customer...
Everyone Loves A Present: Ways to Integrate Gifting into Your Marketing...
What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all...
Find a Truth: Unilever’s Marc Mathieu on The Next Era of...
I’m now about halfway through a series of conversations the Economist Intelligence Unit had with six marketing pundits who have shared with us their...