Paul Writer

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Tag: Customer Experiences

Kickstart your CX and Cross the Chasm of Expectations

Webinar Report: “How to Optimize Omnichannel with Future Ready CX & MarTech Strategies” We live in an era where the customer calls the shots and...

Still Delighting Customers? Try Making it Easier Instead

A rather clever and interesting experiment, led by Michael Treadway at Vanderbilt University, sheds light on what we, perhaps intuitively always knew. Humans hate effort. The...

Forrester: Majority Of Indian Firms Deliver Merely Mediocre Customer Experiences; 3%...

Source: Forrester Research, Inc., 2015 Improving the customer experience (CX) is a top priority for 71% of businesses in India, yet not a single Indian...